Front Door Fashion Adds Warrior Elements Brand
Luxury Activewear Collection Couples Fashion-Forward Fitness and Lifestyle Ease, Line Debuts at Expanded Style Lounges in Dallas Design District
(DALLAS – June 11, 2015) – Front Door Fashion, a personal styling service, and Warrior Elements, a luxury activewear brand, have joined forces to help women look, feel and be their best. The companies will celebrate the partnership with a special Trunk Show on Wednesday, June 17thfrom 6:00-8:00 PM at the Front Door Fashion Studio (2251 Vantage Street, Suite 400, Dallas, Texas 75207).
The Warrior Elements line marks Front Door Fashion’s first foray into the activewear space. The line is debuting in conjunction with the company’s recently expanded Style Lounges, located in the Dallas Design District. The Style Lounge, which debuted in 2013, offers Front Door Fashion clients the opportunity to engage with FDF’s expert Stylists in a unique and personal shopping experience designed to deliver complete styled looks that meet the individual needs of each client.
Founded and designed by serial entrepreneur and fitness enthusiast Gail Warrior, the Warrior Elements brand empowers women to “Cultivate the Warrior Within” and stems from Warrior’s passion for health, fitness and motivating others.
“We are thrilled to offer the Warrior Elements line. Our clients have requested a stylish activewear line as part of our collection, and Warrior Elements fills that void. Plus, we love recognizing local Dallas brands,” said Nina Lowe, co-founder of Front Door Fashion, who is also a group fitness instructor. “We are excited to partner with a fellow Dallas-based female entrepreneur in Gail Warrior who shares our vision of helping women to look, feel and be their best.”
The Front Door Fashion service was started by Lowe and Andrea Campbell out of their own need for a service that provides women a convenient way to look personally styled from work to weekend. What began as a passion project has now turned into a thriving business and serves women in Dallas via the in-person Style Session and across the US via a personally curated box of fully-styled designer outfits.
“The Front Door Fashion concept and service provides remarkable benefits and ease for busy women, including me,” said Warrior. “Nina and Andrea have tackled the pressing question that many women ask daily ‘What am I going to wear?’ with the convenience and skill of personal stylists—at home or at their style lounge. The time and cost savings are invaluable.”
In terms of the line, Campbell noted, “The Warrior Elements collection stays on trend with crop tops, cap sleeves and vibrant prints and creates a flattering, functional fit with ruching, inset contrasting panels and proper cuts.”
Available in sizes from small to extra-large, the Warrior Elements collections are made of fast-dry matte tricot and are inspired by the power and properties of the four natural elements:
- The Water Collection is fluid and calm, to give serenity and strength to the Warrior. Water’s wave print reflects a free-flowing current with colors of white, turquoise, charcoal and black.
- The Wind Collection is uplifting and free. Wind elevates the spirit of the day and encourages a sense of casual elegance. Purple, pink and white balance the outgoing style of this Warrior.
- The Fire Collection is bright and beckoning to inspire and energize the Warrior. Fire’s abstract print offers bursts of rust, pink, yellow and magenta.
- The Earth Collection is grounded and strong. Earth roots the Warrior while she’s reaching for the sky. Natural shades of greens, reds and browns mirror the inner strength of the centered woman.
FDF will carry pieces from all four collections. Prices range from $70 to $115 each and are designed to transition from workplace to leisure time and to the gym or yoga studio.
ABOUT WARRIOR ELEMENTS
Warrior Elements is a luxury active lifestyle brand with fitness apparel and accessories that empowers others to “cultivate the warrior within.” The line is founded and designed by Gail Warrior, an entrepreneur, nationally recognized speaker, philanthropist, lifelong fitness enthusiast and loving mother. Her successful professional career has allowed her to focus on her other passions, fitness and motivating others to achieve their own personal greatness. Through Warrior Elements, Gail shares the Warrior spirit to women embarking on their lifelong journey of healthy living and wellness. For more information, visit www.warrior-elements.com.
ABOUT FRONT DOOR FASHION
Front Door Fashion (FDF) gives women the ability to look, feel and be their best. FDF does this by matching its expert Stylists to the individual needs of the customer, delivering personal style solutions in the convenience of your own home or FDF’s welcoming Style Lounges in the Dallas Design District. FDF is redefining the shopping experience, affording women more time to live life to the fullest…and in style. For more information, visit www.frontdoorfashion.com.
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Editor’s Note: Product samples and high resolution photography are available.